Keyword research is the first step in any SEO campaign. It helps give us insights into what your target audiences are searching for using what keywords. More than 85% of consumers use search engines before making a purchase decision. Using the proper strategic keywords in your website’s content that will help your site rankings. Even your site is not well known yet when you are found on search engine when using the keywords on your website people will visit your site this in turn will increase your site visitors and chances are they may get converted. Understanding your target market is essentially important to reach your business goals.
Content is King, Never forget this. Now when you have succeeded to generate high-quality traffic on your website and if the content on your website is thin or not enough that speaks about your business then you will undoubtedly lose the customer. Your content should be relevant that can educate them about your product or service which makes it easy for your costumer to make purchase your service or product. The quality of content on your website and blog is always crucial and will help drive organic traffic to your website. A well curated and compelling content that resonates with your business increase the chances of high ranking in search engine results.