Seo key tactics to increase web traffic.

There are numerous ways to increase web traffic and help generate a better ROI. But to remember we are discussing bringing in quality traffic only, which means only the target audiences that are interested in your services and products. Traffic that fails to bring business is not the right kind of traffic and it will not help your business grow. So, let’s discuss the SEO tactics that will bring in quality traffic to your website.

• On Page Optimization – is the process of optimizing the web pages content such as Title tags, description, heading tags, Image optimization, internal links, and URLs for search engines. You need to check the head tags are properly distributed in your landing page. H1 being the most important tag on each web page is used to introduce the content on the page. For example, you are running fitness business your H1 tag should be something that goes with your business. Each service page should have H1 tag with its service mentioned. Example – H1- Yoga for health. It is also extremely important that your title tag and description should contain the H1 tags too as it improves rankings. Other important things like URLs should be search friendly and easy for people to search. And most importantly your keywords should be your URLs. For example, Domestic relocation service, or Veg tiffin service in Mumbai Image Optimization – each image should have a proper name like (add an image here) Dental Implants treatment. Internal links – this helps establish a hierarchy on your site and lets spider crawl thus affecting the rankings.
• Off Page SEO- Off page is tactics that take place outside your website and link buildings. Link building helps create backlinks of your website to increase your website’s authority. It comprises activities like submissions, book markings, forums, blog comments, articles, questions and answers, etc. Focusing on high-quality link building with relevant content and anchor text is imperative. There are two types of links Do follow and No follow. Do follow links lets search engine bots pass the link juice that is linked to. For example, you write an article or a blog and post it to the other site using relevant content with anchor text giving a do-follow link to your website this helps give some value to your site thus increasing site authority and boosting rankings. On the other hand, no follow link doesn’t let google bots pass any link juice adding no value. Some of the important factors to be considered while doing off-page SEO is

1. Domain authority
2. Page authority
3. Site traffic
4. Link types
5. Anchor text
6. Relevant content with relevant keywords.
7. Social Media
8. Local SEO
9. Influencer Marketing

• Technical SEO – the most important aspect of technical SEO is website speed and responsiveness. It refers to optimizing your site for crawling and indexing effectively. It has nothing to do with the contents, keywords, link buildings, etc. its main aim is to improve the overall website infrastructure. Technical SEO activities are

1. Robot txt
2. Canonical URLs
3. Site structure
4. XML or HTML sitemap
5. Structured Data Markup implementation
6. Website speed
7. Responsive or mobile-friendly site
8. AMP (accelerated mobile pages)
9. Crawling and indexing
10. JavaScript
11. 301 redirecting
12. 404 pages
13. Webmaster tools registration

Knowing that a well-designed website is well-structured and can be easily navigated is important. Any website that is easily navigational encourages the visitor to stay longer on your website thus decreasing

It also helps google and other search engines to crawl all of your site pages easily.