Important Elements of Website Design and Development

We are living in digital world where online presence is essential for every business. And hence it is to have your company website. Without website it will be difficult for your consumers to find you or understand about your company, your products or services. As a result you will lose out on your potential customers. Website is an asset to your business.

Your website is determined by the content and designs as it is the face of your business and will have high impact on the visitors. Every page of your website plays an important role conveying the right message about your products & services. Powerful & effective content & visuals will take your business to the next level increasing conversion rates. You website should be great looking that appeals to your audiences and maximizes your online presence.

Having a website is very important but it is equally important to build the perfect website that suits your business requirements. Also there are numerous factors to consider before designing you websites as it is your business identity that gives you lifelong benefits. An impressive design and user friendly websites will make the visitor to stay longer on your site scanning through all the given information. Always design a website keeping in mind your target audience. The most important factors for designing your website are

  • Easy navigation
  • Relevant and interesting content
  • Appealing design
  • Color scheme
  • SEO friendly
  • Call to action
  • Active blog
  • Social media integrated
  • Responsive
  • Info graphics


As it is said Content is King. Fresh, relevant and high quality content helps deliver the right message to your audience about your business. Any website success is determined by its content.  Because of its importance hiring a professional copywriter is important to help you deliver the professional content. A good content also helps your website in better ranking as it speaks a ton about your business. Your content should reflect on keyword strategy as people today are searching the service or products that you are selling using keywords. A unique and effective content is crucial in your business success as it helps better rankings, generates quality web traffic and sales leads.


A picture speaks thousand words, yes! When it comes to images on your website it is really important as it helps create strong impression. Graphic designs an important aspect of any web design helps imprints the right information on viewers mind for longer period. A good image can help grab the attention of your website visitor and keeps them hooked longer on your website. The most important thing to consider is the image size as the high resolution image slows down your website page speed thus impacting your search engine rankings. So always remember to resize your images on the server before sending it to the browser. You can use Zamzar to optimize your image.


Infographics are highly effective as it displays your company data & information in a pleasing & interesting way.  We will create a simple and concise & reader friendly infographic that will seize the attention of your website visitors. Attract your visitors, demonstrate your brands, encourage your visitors to take action


Typography is one of the most important factors to be considered while designing your website, as visual communications plays important role in web design. It includes text Styles, Size, Color., Alignment, Weight  etc. Choose the typography that makes your content easily readable. Make sure that you don’t exceed more than three styles make sure that all your fonts complement each other and blends with the rest of your web designs. So the bottom line is that typography being the important factor of your web design has huge impact on your website and hence it should be chosen wisely.  Good typography helps enhance and boost your web traffic as it plays major role in creating your brand image. The best bet for perfect Fonts for your site is to browse Google Fonts library.  

SEO Friendly

Search engine being the fundamental aspect when it comes to websites the parameters such as Title tags and Descriptions, Well formatted URLs,  Fresh and relevant content, Keywords, Optimized Images  etc,  are considered to be very important. These helps search engine understand what your site is all about thus increasing the chances of achieving better rankings in the SERPS.


The most important thing about Web Development to keep in mind is that your website should be responsive as in today’s fast pace where people owing multiple devices it is important that your website works well on any device used to view it.  The responsive websites have the ability to adapt the screen sizes that are being viewed on. Responsive websites provide high user experience regardless of the device you are using, be it desktop or laptop or tablet, Smartphone or any other device. It has single URL and the same HTML making it easier for Google to crawl, index the content from just single URL.  In 2015 Google announced the website which are mobile friendly would rank better than which are not.

Another important factor to consider is there are tons of programs on which the websites are built such as Word press, PHP, Laravel, Drupal, ASP.Net, Joomla, Java etc For Ecommerce you have Magento, Shopify, Prestashop, Zencart, OpenCart, Woocommerce  and many other platforms that are used to build a website this programs are chosen as per your business nature. Each website has different goals and each webpage has a purpose and hence it should be built in a way that compels the visitor to take action.

Word Press- the best and the easiest platform to create your website. Its user friendly with more than 43,000 plugins to provide additional functions.

PHP- is an open source scripting language suited for web development it can be embedded into HTML. It runs on various platforms such as Windows, Linux, UNIX, Mac, OS, Solaris and many others. It is compatible with any kinds of servers and operating systems.

Laravel – an open-source and fastest framework that is built on PHP. Because of its simple and powerful syntax it enables the developers to build very complex applications far more quickly with far fewer errors.

 Drupal – is free and an open source content management framework used to build the versatile websites even those who are not technically sound. Drupal written in PHP programming language runs on any web server that supports PHP e.g. Apache, Microsoft etc. it is ready to use upon downloading. – Net is a software framework developed by Microsoft allowing programmers to build dynamic websites it is not free. it can work with programming languages such as C#, VB.Net, C++ etc. ASP.Net is the main tool for building websites with HTML, CSS, and any server scripting.

 Magento – Magento is an open-source e-commerce platform written in PHP, Offering flexible & scalable ecommerce platforms. Magento is an open-source e-commerce platform written in PHP, Offering flexible & scalable ecommerce platforms.

Joomla – Joomla! Is free and open source management system (CMS), written in PHP which enables you to build web sites and powerful online applications. Having seo tools built in and many templates provide a graphical user interface (GUI) which allows you to change colours, fonts, layouts and features. Offering over 70 languages.

Shopify – Shopify is a complete ecommerce platform that helps create and customize online store offering tons of valuable extensions. It gives 14 days free trial with no credit card required. It is based on SaaS (Software as a service) ecommerce system.

Woo-Commerce – Woo commerce is one of the most customizable, free open source ecommerce platform for building the online business. It has both paid and free extensions and great themes for your specific needs

In a nutshell with plethora of platforms and various parameters to choose it is vital to know which platform is best suited for your website needs. Having a website is one time and lasts lifetime hence it requires meticulous planning. It is best to hire professionals if you want a quality and professionally designed website. A properly designed website helps attract your target audience and helps increase brand identity. Also in today’s competitive business environment it is very important to stay ahead of your competition and a great website serves the purpose. A great visually appealing website and informative, fresh and relevant content will increase customer engagement encouraging your target audience to stay longer on your website and view more information about your business.

Clicks and Comments excels in designing the customized and an impactful SEO friendly websites for its customers whether you are B2B or B2C company. Our web design will enhance the visibility of your online presence and support the business growth by ranking on top page of search engine.

At clicks and comments we have team of expertise that creates robust and impressive websites using latest technology helping your business reach its goals. We understand your business and will offer the best suited platform to cater your website needs.

About the author:

Clicks and Comments is a digital marketing and Commnunications agency. With inception in 2016 we are growing gradually providing our clients spectrum of services in India-Mumbai and U.S.-Atlanta. Our services - Search Engine Marketing, Pay Per Click, Content Marketing, Email & SMS Marketing, Video Productions.

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