Social Media likes v/s reach

Social Media Likes and reach

Social Media Likes and reach What is more important likes or reach? Many times this question worries us. Especially when it comes to clients, they want to see that how much likes has the agency managed to get for their clients on face book posts. The agency many times are judged on this basis. But it is extremely essential for the companies or the clients to understand that how do likes work and what is more important likes or reaches. Fine so let’s first understand how does likes work? And for which kind of business likes are important? There are many ways to get the likes for the posts
  • Purchased – Likes are either purchased through agents, which are really dangerous and can end up in account suspension if proved.
  • Events – likes are easy to get for those who do events and post  it on the face book and ask the attendees to give the likes
  • Indoors – in this case inside the premise say a restaurant or store whatever the business is into the clients puts a sticker with the offer like us on face book and get discount
  • Advertisements – those brands who spend a big fat amount on any kind of advertisements and become the talk of the town these well known brands are likely to get more likes
  • Face book ads – those clients who spend on fb advertisements or boost the posts with some offers are likely to get more likes. So these are few ways where likes are expected from the agencies that manage the account to get the likes.
Now let’s understand for which kind of business likes keeps importance.  Its for B2C. For companies having B2C business should look forward to it as they are dealing with the mass and the direct customers. But where B2B is concerned there only reach is important, because their business target audience is not the mass but the companies who need their products and services. And hence the B2B Company’s goal is their brand visibility they want their target audience to know that a company with the products that they are looking for exists and can fulfill their business needs. So it is very important for the companies to understand the difference between likes and reach and for which business like is important and which business reach is important. Keeping in mind the business goals the agency gives the marketing strategy and the company should place the faith in agency, as the agency is in better position to decide what is more important for their clients.

Website Design and Development

We are living in digital world where online presence is essential for every business. And hence it is to have your company website. Without website it will be difficult for your consumers to find you or understand about your company, your products or services. As a result you will lose out on your potential customers. Website is an asset to your business.

Your website is determined by the content and designs as it is the face of your business and will have high impact on the visitors. Every page of your website plays an important role conveying the right message about your products & services. Powerful & effective content & visuals will take your business to the next level increasing conversion rates. You website should be great looking that appeals to your audiences and maximizes your online presence.

Having a website is very important but it is equally important to build the perfect website that suits your business requirements. Also there are numerous factors to consider before designing you websites as it is your business identity that gives you lifelong benefits. An impressive design and user friendly websites will make the visitor to stay longer on your site scanning through all the given information. Always design a website keeping in mind your target audience. The most important factors for designing your website are

  • Easy navigation
  • Relevant and interesting content
  • Appealing design
  • Color scheme
  • SEO friendly
  • Call to action
  • Active blog
  • Social media integrated
  • Responsive
  • info graphics

The most important thing to keep in mind is that your website should be responsive as in today’s fast pace where people owning multiple devices it is important that your website works well on any device used to view it.  The responsive websites have the ability to adapt the screen sizes that are being viewed on. Responsive websites provide high user experience regardless of the device you are using, be it desktop or laptop or tablet, Smartphone or any other device. It has single URL and the same HTML making it easier for Google to crawl, index the content from just single URL.  In 2015 Google announced the website which are mobile friendly would rank better than which are not.

Another important factor to consider is there are tons of programs on which the websites are built such as Word press, PHP, Laravel, Drupal, ASP.Net, Magento, Joomla and many other programs that are used to build a website this programs are chosen as per your business nature. Each website has different goals and each webpage has a purpose and hence it should be built in a way that compels the visitor to take action.

Clicks and Comments excels in designing the customized and an impactful SEO friendly websites for its customers whether you are B2B or B2C company, or large or small organization or just start up. We have designed remarkable websites for our clients before. Being passionate about websites design and development we love to work with clients with different industry segments. Our web design will enhance the visibility of your online presence and support the business growth by ranking on top page of search engine.

We create effective content and modern graphic designs and high-end programming applications that are visually attractive and deliver the right message about your products and services to the mind of your customers giving it the brand recognition.

Our dedicated team will provide full support before and after your website launch with maintenance plans that suits your budget and unique needs.

We make SEO & budget friendly websites for our customers who run small business.

Our technically sound team will create a mobile application that will help you with new business opportunities and retain customers worldwide.


WordPress the best and the easiest platform to create your website. Its user friendly with more than 43,000 plugins to provide additional functions.

PHPis an open source scripting language suited for web development it can be embedded into HTML. It runs on various platforms such as Windows, Linux, UNIX, Mac, OS, Solaris and many other. It is compatible with any kinds of servers and operating systems.

Laravelan open-source and fastest framework that is built on PHP. Because of its simple and powerful syntax it enables the developers to build very complex applications far more quickly with far fewer errors.

Drupalis free and an open source content management framework used to build the versatile websites even those who are not technically sound. Drupal written in PHP programming language runs on any web server that supports PHP e.g. Apache, Microsoft etc. it is ready to use upon downloading.

ASP.netNet is a software framework developed by Microsoft allowing programmers to build dynamic websites it is not free. it can work with programming languages such as C#, VB.Net, C++ etc. ASP.Net is the main tool for building websites with HTML, CSS, and any server scripting.

 MagentoMagento is an open-source e-commerce platform written in PHP, Offering flexible & scalable ecommerce platforms. Magento is an open-source e-commerce platform written in PHP, Offering flexible & scalable ecommerce platforms.

Joomla Joomla! Is free and open source management system (CMS), written in PHP which enables you to build web sites and powerful online applications. Having seo tools built in and many templates provide a graphical user interface (GUI) which allows you to change colours, fonts, layouts and features. Offering over 70 languages.

About the author:

Clicks and Comments is a digital marketing and Commnunications agency. With inception in 2016 we are growing gradually providing our clients spectrum of services in India-Mumbai and U.S.-Atlanta. Our services - Search Engine Marketing, Pay Per Click, Content Marketing, Email & SMS Marketing, Video Productions.